Umriden Collective

Empowering Women. Honoring Traditions. Nurturing the Earth.

At Umriden Collective, we work hand-in-hand with women’s cooperatives across the SWANA region to create natural beauty products that reflect the wisdom of our ancestors. Our journey started in Morocco, where we partnered with local cooperatives, and we are now expanding to empower even more communities throughout the region.

Our Mission

We aim to create high-quality, sustainable beauty products that honor indigenous traditions and ancestral knowledge. Every product we offer is crafted with natural ingredients that have been passed down through generations, ensuring that they are both effective and culturally meaningful.

We are committed to using ecological and sustainable packaging, so you can feel good about the products you purchase, knowing that they are kind to both your skin and the planet.

Equitable Partnerships

We believe in the power of equitable partnerships. That’s why we reinvest 50% of our earnings back into the women’s cooperatives we support. This reinvestment helps strengthen the local businesses and communities of these women. The remaining 50% is used to sustain our operations, marketing, and expansion efforts.